For UX Researchers

GamerInsights can assist and augment a User Experience Research group in many ways. 

• UX Reports on competitive titles.  UXR organizations can be resource constrained. It can be challenging to conduct competitive UX research on game titles, in addition to the research on in-development titles.  GamerInsights Reports on the titles of interest are a competitive research solution. 

• Foundational data on the landscape.  GamerInsights' database of UX metrics contains a range of values across genres and titles, establishing the boundaries & revealing what is "best" or "worst" within a given context.  

• A benchmarking solution.  It can be extremely challenging to establish a benchmarking program within a UX research organization. Agreeing on standards, metrics, protocol, sampling methodology (etc.) can derail the effort before it begins.  Even if this is successful, getting resources devoted to the benchmarking program is another matter.  GamerInsights can augment your team by providing 

• Compare your title to the competition.  By utilizing the GamerInsights Self-Serve GamerSurvey, your team can measure your own in-development titles with the same tool used to measure the others - allowing valid comparisons to your competitors. 

• Cost-effective and already available.  Conducting benchmark-style research can be time consuming and expensive to establish & run.  GamerInsights solves this challenge for your team, quickly and at a lower cost than running an equivalent set of studies.     

Contact GamerInsights to discuss what we can do for your organization.