Players want games that suit their needs and preferences. Developers want to produce games that delight & engage.
GamerInsights' mission is to bridge the gaps between player and developer, by giving players a way to give UX feedback on prominent games - and making that collective feedback available to developers.
The goal is to help inform developers' design decisions by giving them reliable UX data from actual players.
Every game has competitors, and understanding the relative strengths and weaknesses of relevant competitors can inform development. GamerInsights continually collects UX feedback on hundreds of games in a standardized way, facilitating valid comparisons between titles across many dimensions of user experience.
If your team wants to know more about the user experiences of your potential competitors, access to detailed UX reports on game titles can be purchased at a far lower cost than doing it yourself. The library of game UX reports is always growing; please contact us for an updated list of available GamerInsights Reports.
While it is vital to understand the landscape, it's just as important to know your position within it. How does your in-development title(s) compare to what's out there?
GamerInsights can provide access to the survey tools used to measure the landscape. This empowers your team to measure your own titles in the same way, facilitating apples-to-apples comparisons with the larger body competitive data. This offering is called GamerSurvey Self-Serve, and is intended to augment in-house research / insight teams. This offering can be purchased as an add-on to GamerInsights Reports.